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“ The Kennedys managed to turn the Mona Lisa into a kind of 15th-century television set — instead of 1.5 million people looking at one image flashed on 1.5 million screens, you had them all looking at it on one screen, which was the picture itself, and that was the only difference. They didn’t come to look at the Mona Lisa, they came in order to have seen it. And there is a crucial distinction, since one is reality and experience, and the other one is simply phantom.
Art in the Age of Commerce: The Mona Lisa Curse | Brain Pickings
